As we start to close out the 1st quarter of the new year, there are many sales executives that have started the new year with plans to drive their sales team’s success. These plans often take the form of increasing the number of sales reps on staff, training initiatives to make the existing team stronger, re-organizing territories, strategizing with marketing to develop new promotions, etc. While all of these programs and initiatives might have value, they do not directly impact that which will be the most critical factor in driving sales which is more qualified sales leads and thus more quality sales opportunities.
B2B Appointment setting is the key to your sales success. This is well known among private and publicly held technology firms. Go to the website of any firm that specializes in B2B appointment setting and you will find a litany of technology company logos utilizing their services. Technology firms have learned that the way to “run fast” and drive sales results is to supplement their internal sales and marketing efforts with an outsourced lead generation firm focused on generating technology sales leads specifically in their target market. Aaron Ross, former SalesForce.com Executive and author of Predictable Revenue, does an excellent job of covering how specialization of roles and lead generation programs help hyper-growth companies create predictable revenue.If you are finding that your current initiatives for driving sales are not impacting your results the way that you thought they would, consider a new approach. The old model of hiring additional sales reps to increase sales is very costly. Sometimes getting a new sales rep to generate a single sales lead takes a considerable investment of time and resources. If you invested the same amount in quality B2B sales leads, you would have a much better opportunity to drive your team’s sales success. Outsourced appointment setting can enable your existing sales team to reach their true potential.
For technology firms, technology appointment setting can be the key ingredient in their sales success. This is also true for non-technology firms that sell on a B2B basis. The tough part is identifying an outsourced lead generation firm or B2B appointment setting firm that has a “Quality 1st” approach. At SalesPro Leads, we have have worked with technology firms that have utilized and evaluated the services of a half dozen B2B appointment setting firms before dedicating all of their outsourced lead generation requirements to SalesPro Leads. For more information on our quality B2B Sales Leads, call (855) 520-8200