Almost everyone hates to fill out forms. It takes time and effort entering contact information, and what seems like, our entire personal history in order to get the prized information. However, entry forms are necessary in generating sales opportunities. So how can you optimize your forms for a better conversion rate?
Here a few ways that can help optimize a form:
If you really want to increase your conversion rates, then you seriously should figure out ways to reduce the number of mandatory fields in your forms. According to a research study, a prominent company was able to boost their conversion rates by 120% by reducing the number of fields on their forms from 11 to 4. If requesting more concise information boosts your conversion rates, then why not go for it? If you really need additional intelligence, then it would be better to append and research the necessary data after you have secured the basic information on the prospect.
Buttons like ‘click here’ and ‘go’ are the most popular ones to use on forms for the best conversion rates. However, don’t be afraid to put in additional details like ‘Click here to download the eBook’. Use the power of precise words with descriptive elements.
If your business doesn’t revolve around post-click sales calls, then you should avoid the phone number field. According to a recent research study, businesses face an average dip of 5% in their conversion rates when they include a required phone number field. This 5% could translate into A LOT of missed opportunities. Not many people are fans about someone calling them unless it is essential for their personal success.
If you are looking for high quality sales leads and want to take the guesswork out of building optimal forms, be sure to contact us today!