What is Lead Generation?
Before we discuss a benefit of opting for a lead generation service, let us elaborate on what lead generation is. To put it simply, lead generation involves identifying or creating customer interests in the products or services of the business.
How does it work?
Lead generation services leverage multiple data sources including licensed data, web mining, and social media. Once the data is compiled for a targeted campaign, a variety of prospecting strategies are put into place. Using outbound and targeted campaigns as well as a top-down referral based prospecting approach allows the service to find and qualify opportunities. As opposed to the time consuming activities of selling solutions, lead generation companies focus on finding sales ready leads. This allows them to optimize reach, frequency, and perfect real-time response management.