Have you been missing out on leads? Does something just not seem right? If you are new to the lead generation business, then you need to be aware of these 8 common lead generation mistakes to avoid at any cost:
#1 – Asking For A Huge Load Of Information Right Away
More often than not, when people wish to get a free copy of an eBook or a white paper, they are asked for a huge list of details like name, address, and email along with other contact details. This can turn your prospective customers away by making them feel like you are asking for more information then you need. Remember, you are working on building a relationship with your customers, so only ask what you absolutely need.
#2 – Buying Lists
Buying a list might seem like an attractive option in the beginning but you might end up with a headache later. Most data lists have a high level of inaccuracy which contributes to a high level of inefficiency.
#3 – Not Committing
Building relationships with customers takes time and money. It is not going to happen overnight, so be sure that you don’t rush your lead generation campaign. Give it time and let it gradually generate new leads.
#4 – Restricting Social Media To Promotions
Many businesses keep promoting themselves through their social media pages and that is all they do. Relationships cannot be formed this way, you need to make sure that your image is reliable and trustworthy. You can do this by providing valuable content to your customers through your social media pages.
#5 – Not Testing
You will never know what works for you if you don’t test and measure your data. Make sure to test everything so that you know which approach gets you the best results. Once you are aware of the best approach, then you can pour in resources and watch your leads grow!
#6 – No Coordination Between Sales And Marketing
Nothing can annoy a person more than being pushed by several different facets of a company at the same time. If this is the case, it shows lack of coordination between your sales and marketing teams. You need to maintain consistency so that everyone is focused in the same direction with the same message.
#7 – Poor First Impressions
Make sure that your website looks professional, is easy to read and navigate, and is user friendly. First impressions do count and a bad one could mean a loss of potential opportunities.
#8 – Not Doing Anything
Many companies want leads but they are not willing to do anything to get those leads. Keep in mind, a strong lead generation program is critical to the success of your company. If your company doesn’t have the experience to start a successful lead generation campaign then look to outsourcing your demand generation needs.
In short, you should be consistent, precise, and go after your leads! However, if you don’t have success or aren’t able to give the effort that lead generation demands, you can always call us for the best leads in the market!