Many businesses that are new or inexperienced end up making the mistake of purchasing unqualified leads from unverified service providers. When it comes to leads, it is more about quality rather than quantity. You won’t be able to generate conversions if the leads don’t have the proper budget, authority, need and timeframe (BANT). In fact, unqualified leads are worse than having no leads at all, here’s why:
Unqualified Sales Leads Cost You Money
Unqualified Sales Leads Cost You Time
Unqualified Sales Leads Cost You Productivity
While your spending time with unqualified leads your sales aren’t growing. Each unqualified lead wastes time and effort that your sales representative should have been spending on selling to qualified leads. Now imagine the loss you face when the small expense of opportunity cost for one lead is multiplied by hundreds or thousands of unqualified sales leads.